Q1 2021 Performance of Top Theme Parks Apps on iOS in the US

In the first quarter of 2021, theme park enthusiasts in the United States engaged with their favorite parks' mobile apps on iOS with varying degrees of activity. Sensor Tower provides a detailed look into how these apps performed in terms of downloads, revenue, and weekly active users.

Starting with My Disney Experience, the app saw a steady increase in downloads, starting at 30K in the last week of December 2020 and growing to almost 40K by the end of March 2021. Weekly active users followed a similar upward trend, from 117K to approximately 145K in the same time frame. Revenue also showed growth, with a notable rise from around 62K USD in the last week of December to nearly 79K USD by the end of March.

NBCUniversal Media, LLC’s Universal Orlando Resort app experienced a significant increase in downloads, jumping from 30K in late December to over 37K by late March. Weekly active users also saw a substantial rise from 63K to 80K, indicating growing engagement as the quarter progressed.

The Six Flags app had a more dramatic increase in downloads, starting at 7K and escalating to over 26K by the end of March. The weekly active users nearly doubled from 31K to over 53K, indicating a strong start to the year for the app.

Play Disney Parks, another Disney-owned app, maintained a consistent number of downloads throughout the quarter, hovering around 7K by March's end. Weekly active users saw a modest increase from 9K to over 8K during Q1.

Lastly, the Magic Guide for Disney World app showed a slight uptick in downloads from 5.6K at the beginning of the period to just over 5.7K by the end of March. Weekly active users experienced a slight increase, with numbers starting at 6.7K and ending the quarter at nearly 8K. Revenue saw fluctuations with a peak of around 2K USD in mid-March.

For more insights and detailed analytics, Sensor Tower's platform offers extensive data on app performance across various sectors and regions.